Task 2: KTA 6: Brief, Mood board and Imaginary audience

KTA 6:
I will be designing the Logo, a ticket design, an A5 size flyer for the event and a billboard poster.
I have chosen to go for a range of closely related genre's; based around House and Electronic Dance Music style.

The average demographic for attendees of the Steel City Fest will be predictably as follows

• 60% Male to 40% Female
• Mean Age of 25
• Range of 18 - 31 years old

John Hartley (1987) suggested that media producers create 'invisible fictions' of their target audience.
Ien Ang (1991) similarly argued that all media producers create 'imaginary entities' of their target audience before creating a media product.

The average Steel City Fest Goer.
Jamie is 24 years old and has already been across the world to pursue the best festivals in the world. An avid lover of Electronica, House and Electronic House; he has partied in Ibiza annually ever since he has come of age, living for the experience while revelling in the new releases of his favourite artists and the awesome bass of deep house. While working in Superdry, he loves the atmosphere of D&B and House Music which boosts his confidence and enthusiasm when assisting customers. Jamie avidly checks Beatport to discover new tunes, while using iTunes to download all his music onto his iPod; he never leaves home without it. He doesn't have barrels of disposable income, but saves as much as possible to maximise fun in Ibiza, his annual holiday destination. When asked, he said apart from the music at festivals it had to be the lighting and effects that really catches his eye. Of course, he doesn't just attend by himself; Jamie and about 15 other of his University mates catch the party plane to Spain every summer. Just because he does Biology doesn't mean he doesn't know how to have a good time! His life dream is to dance at Tommorowland; the ultimate goal for many young people of his age. So, to sum up he loves alcohol, good music, themed festivals, friends and good music.


Target Audience Moodboard

Existing Electronica Festivals