Task 4: KTA 13: SCF Treatment

TREATMENT: “Steel City Fest” produced by Jake Dungworth

BUDGET

-        Equipment

Camera: Canon 650D £400(w/ regular lens [15-35mm] and portrait lens @ £150 [60mm]

Tripod (£40)

Reflector (£20)

Computer: Apple Mac (£1500)

-        Software

Internet Access

Adobe programs (£16 a month):

Photoshop

Illustrator

-        Travel

Public Transport: £7 a week

-        Props/Model hire

Photography Studio Hire:  Neo Photography, £125 p/ hour

Predicted Total Cost: £2420

WHAT IS THE BRIEF?

My brief was to create a portfolio of marketing for a new-county wide music festival titled ‘Steel City Fest’. As part of this, I had to create 4 pieces of graphic design; a festival logo and slogan, ticket design, A5 flyer and a billboard poster for the purpose of marketing and advertisement. Following this, I had to present my design drafts to an audience while displaying a clear theme and providing essential information for the event. I will also be capturing artist photos for use on my promotional pieces, so I will require some models ad professional camera and editing equipment in order to do so.

WHO IS THE AUDIENCE?

The average demographic for attendees of the Steel City Fest will be predictably as follows:

v  60% Male to 40% Female

v  Mean Age of 25

v  Range of 18 - 31 years old
v Interest in Electronic and House style music

KEY DATES FOR EACH KEY MILESTONE

4^th December – First hand in date

18^th December – Improved Hand in date

20^th December - Launch
20^th-22^nd December - Event dates

EQUIPMENT

Camera & Peripherals:

Canon 650D

Portrait Lens (70-105mm)

Reflector

Computer:

Apple Mac

PROPS AND MODELS

UTC Sheffield Students (No fee)
Costumes provided by models (No fee)

HEALTH AND SAFETY CONSIDERATIONS

Produce a risk assessment when capturing photos outside; e.g. Traffic, Weather. (N/A)

LEGAL AND ETHICAL CONSIDERATIONS

Always assure that before entering or taking photos of an individual’s private property that permission is granted. In terms of my graphic design, I made sure that it all complies with the guidelines of the Advertising Standards Authority.

•   Adverts should not cause offense

•   Adverts should not glorify alcohol, sexual activity or drug taking

•   Adverts should not cause harm to children

•   Adverts should not be misleading
•   Adverts should not give false information about the products or thing they are selling