LO5: KTA 2: Illustrator Practice

Tools Used:
Image Trace
Grayscale
Distort - Ocean Ripple

Tools used:

Brush Tool - 

Warp

Fill

LO5: Graphic Key terms

Vector image - Do not lose quality/'lossless' created by Illustrator and Coral

LO5: KTA 1: Photoshop Practice

Example of A5 Flyer

Task 4: KTA 14: SCF Call Sheet

Steel City Fest, Artist Photos

#	MODELS/SUBJECT	LOCATION	COSTUME	MAKE-UP	PROPS	REMARKS
	Pegboard Nerds (Alex and Charlie, looking up facing each other)	UTC Sheffield  (Outside Brick Wall)	Casual	-	Caps
	Disclosure (Will, in foreground holding chin. Mitch, behind looking down)	UTC Sheffield (Studio 2)	Smart Casual	-	-

DEPT. NOTES/ SPECIAL INSTRUCTIONS

PROPS: No

COSTUMES: Casual/Smart

EQUIPMENT: Canon 650D, Portrait Lens [60mm], Tripod, Reflector

HEALTH AND SAFETY: Will be indoors, Caution around stairs, be aware of trip hazards

Task 4: KTA 13: SCF Treatment

TREATMENT: “Steel City Fest” produced by Jake Dungworth

BUDGET

-        Equipment

Camera: Canon 650D £400(w/ regular lens [15-35mm] and portrait lens @ £150 [60mm]

Tripod (£40)

Reflector (£20)

Computer: Apple Mac (£1500)

-        Software

Internet Access

Adobe programs (£16 a month):

Photoshop

Illustrator

-        Travel

Public Transport: £7 a week

-        Props/Model hire

Photography Studio Hire:  Neo Photography, £125 p/ hour

Predicted Total Cost: £2420

WHAT IS THE BRIEF?

My brief was to create a portfolio of marketing for a new-county wide music festival titled ‘Steel City Fest’. As part of this, I had to create 4 pieces of graphic design; a festival logo and slogan, ticket design, A5 flyer and a billboard poster for the purpose of marketing and advertisement. Following this, I had to present my design drafts to an audience while displaying a clear theme and providing essential information for the event. I will also be capturing artist photos for use on my promotional pieces, so I will require some models ad professional camera and editing equipment in order to do so.

WHO IS THE AUDIENCE?

The average demographic for attendees of the Steel City Fest will be predictably as follows:

v  60% Male to 40% Female

v  Mean Age of 25

v  Range of 18 - 31 years old
v Interest in Electronic and House style music

KEY DATES FOR EACH KEY MILESTONE

4^th December – First hand in date

18^th December – Improved Hand in date

20^th December - Launch
20^th-22^nd December - Event dates

EQUIPMENT

Camera & Peripherals:

Canon 650D

Portrait Lens (70-105mm)

Reflector

Computer:

Apple Mac

PROPS AND MODELS

UTC Sheffield Students (No fee)
Costumes provided by models (No fee)

HEALTH AND SAFETY CONSIDERATIONS

Produce a risk assessment when capturing photos outside; e.g. Traffic, Weather. (N/A)

LEGAL AND ETHICAL CONSIDERATIONS

Always assure that before entering or taking photos of an individual’s private property that permission is granted. In terms of my graphic design, I made sure that it all complies with the guidelines of the Advertising Standards Authority.

•   Adverts should not cause offense

•   Adverts should not glorify alcohol, sexual activity or drug taking

•   Adverts should not cause harm to children

•   Adverts should not be misleading
•   Adverts should not give false information about the products or thing they are selling

Production Schedules

Task 3 Feedback and Feedforward

Task 3: KTA 12: Analysis of Audience Feedback and Tutor Witness Statement

Task 3: KTA 11: Presentation Video

Task 3: KTA 10: Questionnaire Link and responses

Survey Monkey - Unit 32: Task 3 - Questionnaire

https://www.surveymonkey.com/s/7ZCX7CJ

Responses and Analysis

https://www.surveymonkey.com/analyze/3B6OICVq1axEKm2tK7NT35anqbRb_2F0MAibhoYjpZCdE_3D

Question 1

Question 2

Question 3

Question 4

Question 5

Question 6

These are the artists suggested by the survey takers:

• Steve Aoki
• Carl Cox
• Deadmau5
• Sub Focus
• Disclosure
• Fatboy Slim
• Martin Garrix

Question 7

Question 8

Task 2 Feedback

Task 2: KTA 9: Analysis of successful related Brands

KTA 9

Task 2: KTA 8: Draft of Steel City Fest related designs

Task 2: KTA 7: Mindmap of Artists and Venues

Mind Map of Associated Artists

 Mind map of Potential Venues

Task 2: KTA 6: Brief, Mood board and Imaginary audience

KTA 6:
I will be designing the Logo, a ticket design, an A5 size flyer for the event and a billboard poster.
I have chosen to go for a range of closely related genre's; based around House and Electronic Dance Music style.

The average demographic for attendees of the Steel City Fest will be predictably as follows

• 60% Male to 40% Female
• Mean Age of 25
• Range of 18 - 31 years old

John Hartley (1987) suggested that media producers create 'invisible fictions' of their target audience.
Ien Ang (1991) similarly argued that all media producers create 'imaginary entities' of their target audience before creating a media product.

The average Steel City Fest Goer.
Jamie is 24 years old and has already been across the world to pursue the best festivals in the world. An avid lover of Electronica, House and Electronic House; he has partied in Ibiza annually ever since he has come of age, living for the experience while revelling in the new releases of his favourite artists and the awesome bass of deep house. While working in Superdry, he loves the atmosphere of D&B and House Music which boosts his confidence and enthusiasm when assisting customers. Jamie avidly checks Beatport to discover new tunes, while using iTunes to download all his music onto his iPod; he never leaves home without it. He doesn't have barrels of disposable income, but saves as much as possible to maximise fun in Ibiza, his annual holiday destination. When asked, he said apart from the music at festivals it had to be the lighting and effects that really catches his eye. Of course, he doesn't just attend by himself; Jamie and about 15 other of his University mates catch the party plane to Spain every summer. Just because he does Biology doesn't mean he doesn't know how to have a good time! His life dream is to dance at Tommorowland; the ultimate goal for many young people of his age. So, to sum up he loves alcohol, good music, themed festivals, friends and good music.


Target Audience Moodboard

Existing Electronica Festivals