Friday, 20 December 2013

Draft Improvements

Here are some designs that I used my initial drafts to create on photoshop and illustrator.

Logo



A5 Flyer/ Magazine Advert

The empty space at the bottom is cleared for another picture that i haven't added yet.


Miss Allen suggested that I rearrange and increase the sponsors, add more festival venues, Increase the size of the Headliners text and move to the centre and apply information about tickets and contact details.



I have updated this piece based on my feedback and made it appear more cohesive with my other designs by using the same text styles and arranging.










Monday, 16 December 2013

16/12/13 Lesson Targets

I intend to finish my flyer and print it off for review by Miss Allen.

Wednesday, 11 December 2013

Graphics Design Commission - Japanese Restaurant Logo

Myself and Lewis have been asked to design a logo for a Japanese Restaurant; we were not informed of the name but it had to include a sumo wrestler in a number of poses.

These are some initial sketches:



Wednesday, 27 November 2013

Friday, 22 November 2013

Task 4: KTA 14: SCF Call Sheet


Steel City Fest, Artist Photos


#

MODELS/SUBJECT

LOCATION

COSTUME

MAKE-UP

PROPS

REMARKS


Pegboard Nerds
(Alex and Charlie, looking up facing each other)
UTC Sheffield  (Outside Brick Wall)
Casual
-
Caps


Disclosure (Will, in foreground holding chin. Mitch, behind looking down)
UTC Sheffield (Studio 2)
Smart Casual
-
-

















DEPT. NOTES/ SPECIAL INSTRUCTIONS

PROPS: No

COSTUMES: Casual/Smart

EQUIPMENT: Canon 650D, Portrait Lens [60mm], Tripod, Reflector

HEALTH AND SAFETY: Will be indoors, Caution around stairs, be aware of trip hazards

Task 4: KTA 13: SCF Treatment


TREATMENT: “Steel City Fest” produced by Jake Dungworth

BUDGET
-        Equipment
Camera: Canon 650D £400(w/ regular lens [15-35mm] and portrait lens @ £150 [60mm]
Tripod (£40)
Reflector (£20)
Computer: Apple Mac (£1500)
-        Software
Internet Access
Adobe programs (£16 a month):
Photoshop
Illustrator
-        Travel
Public Transport: £7 a week
-        Props/Model hire
Photography Studio Hire:  Neo Photography, £125 p/ hour

Predicted Total Cost: £2420



WHAT IS THE BRIEF?
My brief was to create a portfolio of marketing for a new-county wide music festival titled ‘Steel City Fest’. As part of this, I had to create 4 pieces of graphic design; a festival logo and slogan, ticket design, A5 flyer and a billboard poster for the purpose of marketing and advertisement. Following this, I had to present my design drafts to an audience while displaying a clear theme and providing essential information for the event. I will also be capturing artist photos for use on my promotional pieces, so I will require some models ad professional camera and editing equipment in order to do so.

WHO IS THE AUDIENCE?
The average demographic for attendees of the Steel City Fest will be predictably as follows:
v  60% Male to 40% Female
v  Mean Age of 25
v  Range of 18 - 31 years old
v Interest in Electronic and House style music

KEY DATES FOR EACH KEY MILESTONE
4th December – First hand in date
18th December – Improved Hand in date
20th December - Launch
20th-22nd December - Event dates


EQUIPMENT
Camera & Peripherals:
Canon 650D
Portrait Lens (70-105mm)
Reflector
Computer:
Apple Mac

PROPS AND MODELS
UTC Sheffield Students (No fee)
Costumes provided by models (No fee)

HEALTH AND SAFETY CONSIDERATIONS
Produce a risk assessment when capturing photos outside; e.g. Traffic, Weather. (N/A)

LEGAL AND ETHICAL CONSIDERATIONS
Always assure that before entering or taking photos of an individual’s private property that permission is granted. In terms of my graphic design, I made sure that it all complies with the guidelines of the Advertising Standards Authority.
   Adverts should not cause offense
   Adverts should not glorify alcohol, sexual activity or drug taking
   Adverts should not cause harm to children
   Adverts should not be misleading
   Adverts should not give false information about the products or thing they are selling

Thursday, 7 November 2013

Task 3: KTA 10: Questionnaire Link and responses

Survey Monkey - Unit 32: Task 3 - Questionnaire

https://www.surveymonkey.com/s/7ZCX7CJ

Responses and Analysis

https://www.surveymonkey.com/analyze/3B6OICVq1axEKm2tK7NT35anqbRb_2F0MAibhoYjpZCdE_3D

Question 1



Question 2
Question 3



Question 4
Question 5

Question 6

These are the artists suggested by the survey takers:

  • Steve Aoki
  • Carl Cox
  • Deadmau5
  • Sub Focus
  • Disclosure
  • Fatboy Slim
  • Martin Garrix
Question 7


Question 8



Monday, 4 November 2013

Task 2: KTA 9: Analysis of successful related Brands

KTA 9

Task 2: KTA 8: Draft of Steel City Fest related designs




Task 2: KTA 7: Mindmap of Artists and Venues

Mind Map of Associated Artists


 Mind map of Potential Venues



Task 2: KTA 6: Brief, Mood board and Imaginary audience

KTA 6:
I will be designing the Logo, a ticket design, an A5 size flyer for the event and a billboard poster.
I have chosen to go for a range of closely related genre's; based around House and Electronic Dance Music style.

The average demographic for attendees of the Steel City Fest will be predictably as follows
  • 60% Male to 40% Female
  • Mean Age of 25
  • Range of 18 - 31 years old

John Hartley (1987) suggested that media producers create 'invisible fictions' of their target audience.
Ien Ang (1991) similarly argued that all media producers create 'imaginary entities' of their target audience before creating a media product.

The average Steel City Fest Goer.
Jamie is 24 years old and has already been across the world to pursue the best festivals in the world. An avid lover of Electronica, House and Electronic House; he has partied in Ibiza annually ever since he has come of age, living for the experience while revelling in the new releases of his favourite artists and the awesome bass of deep house. While working in Superdry, he loves the atmosphere of D&B and House Music which boosts his confidence and enthusiasm when assisting customers. Jamie avidly checks Beatport to discover new tunes, while using iTunes to download all his music onto his iPod; he never leaves home without it. He doesn't have barrels of disposable income, but saves as much as possible to maximise fun in Ibiza, his annual holiday destination. When asked, he said apart from the music at festivals it had to be the lighting and effects that really catches his eye. Of course, he doesn't just attend by himself; Jamie and about 15 other of his University mates catch the party plane to Spain every summer. Just because he does Biology doesn't mean he doesn't know how to have a good time! His life dream is to dance at Tommorowland; the ultimate goal for many young people of his age. So, to sum up he loves alcohol, good music, themed festivals, friends and good music.


Target Audience Moodboard

Existing Electronica Festivals