Task 1: KTA 4: ASA and Copyright Information

KTA 4: Copyright and Advert Study

Copyright Law
A legal Concept, enacted by most governments, giving the creator of an original work exclusive rights to it; others can only access and utilise the work if given permission by the original author. Otherwise this means no one can copy or steal their ideas.

Piracy = The unauthorised use or reproduction of copyrighted or patented material: software piracy 

Easily Pirated Media:

1. Music
2. Films
3. Games 
4. Television

What is Creative Commons?

Creative Commons is a website that plays host to lots of types of creative media. The website negates the effect of copyright as everything on the site has no copyright laws and is designed for the general public to use. Creative Commons allows designers to share their ideas with other people around the world.

Advertising Standards Authority- is a non statutory body but provides a code of practice for the authority.

• Adverts should not cause offence
• Adverts should not glorify alcohol, sexual activity or drug taking
• Adverts should not cause harm to children
• Adverts should not be misleading
• Adverts should not give false information about the products or thing they are selling

The ASA are a company that regulates advertisements in media. They apply the advertising code set by the Committee of Advertising Practice they work with complaints made with the public.

Banned Adverts

Three adverts for e-cigarettes have been banned by the Advertising Standards Authority (ASA), in the first such action to be taken against the tobacco alternative products.

A television and a radio advert for E-Lites and a television advert for Sky Cigs were banned. ASA said that the adverts did not make it clear that the products contained nicotine.

The ASA ruled that the image used in an advertisement for L’Oréal Paris’ Revitalift Repair 10 was altered to change Rachel Weisz’s complexion, making it appear smoother and more even. It was judged to be in breach of industry code and “misleadingly exaggerated” the performance of the product.

The advertisement has been banned in its current form and the ASA has warned L’Oréal not to use digital retouching to misrepresent the effect of their products.