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Task 1: KTA 4: ASA and Copyright Information

KTA 4: Copyright and Advert Study

Copyright Law
A legal Concept, enacted by most governments, giving the creator of an original work exclusive rights to it; others can only access and utilise the work if given permission by the original author. Otherwise this means no one can copy or steal their ideas.

Piracy = The unauthorised use or reproduction of copyrighted or patented material: software piracy 

Easily Pirated Media:

1. Music
2. Films
3. Games 
4. Television

What is Creative Commons?

Creative Commons is a website that plays host to lots of types of creative media. The website negates the effect of copyright as everything on the site has no copyright laws and is designed for the general public to use. Creative Commons allows designers to share their ideas with other people around the world.

Advertising Standards Authority- is a non statutory body but provides a code of practice for the authority.

• Adverts should not cause offence
• Adverts should not glorify alcohol, sexual activity or drug taking
• Adverts should not cause harm to children
• Adverts should not be misleading
• Adverts should not give false information about the products or thing they are selling

The ASA are a company that regulates advertisements in media. They apply the advertising code set by the Committee of Advertising Practice they work with complaints made with the public.

Banned Adverts

Three adverts for e-cigarettes have been banned by the Advertising Standards Authority (ASA), in the first such action to be taken against the tobacco alternative products.

A television and a radio advert for E-Lites and a television advert for Sky Cigs were banned. ASA said that the adverts did not make it clear that the products contained nicotine.

The ASA ruled that the image used in an advertisement for L’Oréal Paris’ Revitalift Repair 10 was altered to change Rachel Weisz’s complexion, making it appear smoother and more even. It was judged to be in breach of industry code and “misleadingly exaggerated” the performance of the product.

The advertisement has been banned in its current form and the ASA has warned L’Oréal not to use digital retouching to misrepresent the effect of their products.

Task 1: KTA 3 and 5: Analysing Print Products - music festivals/marketing material

KTA 3 & 5: 

The Tramlines Festival is an annual music festival held in Sheffield. The festival has in the past been free to attend, and the line-up consists of national and local artists. The name of the festival is inspired by the city's tram network. Tramlines held its first festival in 2009, which attracted 35,000 fans and was seen as a huge success, and 2010's event doubled that figure. This poster utilizes relevant images; Amplifiers, Speakers and Instruments as boxes to write important information such as Times and Prices. This, while simple in design is powerful advertising as it attracts public to the eye catching graphics. It is reminiscent of a very modern era and so appeals to the young demographic expected to attend the event. The Tramlines Logo is disguised as a sun, revealing that the poster is supposed to represent a landscape and a Sheffield cityscape; again clever imagery which adds to the appeal of the poster. Sans serif text is used here; the font is characteristically retro computer-like again appealing to the target audience. NB: The slogan, summing up the event while offering an interesting strap line. It's purpose is advertise the event and will be distributed around Sheffield to potential target audiences, primarily outside student areas.

The use of colors and graphics is very unique; the contrast of the blue background and the white and red text is sharp, modern and distinctive. The sans-serif font is clear and simple; sometimes less is more on this kind of promotional design.

Tramlines developed an interesting t-shirt design featuring the iconic 'T' along with cartoon depictions of Sheffield's music scenes. This retains a unique house style along with the poster. Red is the typical color scheme associated with Tramlines' logo. It's purpose is to be sold as merchandise for fans of the fest and it's attractive, exciting composition should make it excellent for sales.


 
The iTunes Festival is an annual, month-long music festival and concert series which takes place in September at The Roundhouse art center in London. Sponsored by Apple Inc., it was first held in 2007. Being a large popular corporation and very much sought after event to attend; there is almost less need to advertise all the details on the poster, instead it simply leaves a web address to encourage more traffic and popularity on their site. '62 Bands' is highlighted at the top of the page as the only piece of information; which applies to the gravity of the event. The typefaces used on the poster differ to denote importance and excitement; i.e. 'LIVE' is written in a large, blocky stencil-like font almost like a stamp. "London Festival '09" is in a Serif Font to reflect a previous era of music and some of the bands, while appealing and   The background appears urban-esque to reflect London's Street culture and heritage.

Tomorrowland is a large Belgian electronic music festival organized by ID&T, Entertainment and Media Enterprise. Tomorrowland takes place in the town of Boom, Belgium and has been organized since 2005. It has since become one of the most notable global music festivals. The theme of the event is fantasy inspired while portraying the next generation of music genres; this is shown very clearly in the poster, the graphics imitating a land of fantasy while colored by bright soft utopian hues. The logo, very prominent and recognizable takes place as the sun of the land and may suggest that this music festival is the 'leading light' of other global music events. The target audience being of young age and of a modern sub-culture; this poster appeals to as it is not only intriguing to research about because of it's choice of theme but because it has become a ritual for all festival-goers to attend. Sans Serif Fonts are used here reminiscent of the utopian theme along with the luminescent pink intensity reflecting fantasy.



These are the 2013 ticket designs for Tommorowland, distinctively they share the same color scheme whilst keeping the same house style with the marketing materials of the Belgian festival. Unlike the poster, it's text is clean, direct and sans-serif showing professionalism and making it easy for ticket holders to understand. It retains a linear layout, separating location, time and ticket type. The bright neon pink and purple scheme targets the female audience as well as party-goers; these colors represent excitement, raving and party. 

Promotional items of Tommorowland include t-shirt designs, hosting a faded stamp style graphic featuring the iconic logo and the slogan. In comparison to other graphic materials produced by the event, this is more relaxed memorabilia for fans to wear outside the festival as well. It has a unique design, imitating a washed out logo from years ago; which has become modern fashion from many clothing brands nowadays. 
 





 Ultra Music Festival is an annual outdoor electronic music festival that occurs in March in the city of Miami, Florida, United States. The festival coincides with the annual Winter Music Conference, also held in Miami. The electronic music genre is the major focus of the poster and the event, an array of blues contrasted with the blazing orange cast city of Miami and the dynamic central graphic of the Ultra Music logo represents and connotes the popularity of the destination and the massiveness of the festival. The hierarchy of artists and use of font size represents the importance of each act; this is also reinforced because the acts written in larger text include their own logos to make it easy for the audience to recognize house style and favorite artists. 

The ticket designs for the Ultra Music festival are visually great and are furthermore functional; the three tabs at the bottom are ripped after entry to each day. This functionality stands out from other ticket designs. It retains the 2012 graphical theme along with the poster which I think is necessary for all marketing campaigns, that all graphics have in some way, a shared connection of theme.

 

Never Say Die Records is an independent record label, based in London, England, which releases electronic, dub step and drum&bass music. The font; sharp and modern is reminiscent of London's Bass/Grime scene.The monochrome color scheme and blocky font could potentially reflect the nature of tracks produced with this labels, typically bass-focused. The star graphic may be typically derived from the Grime origins of the music style produced under this label.

Advertising Standards Authority
Having reviewed these posters and graphic designs, I do not think that these breach any guidelines. They are purposefully made to not offend their target or associated audience to ensure that sales or attendance is not lost because of offensive graphics.

Task 1: KTA 2: Analysing conventions of graphic design products

KTA 2: Technical and Key Terms I have learnt and Analysis of Graphical Work


What is...?

Convention: The common elements the audience expect to see in a certain medium or certain genre
Denotation: The literal meaning of an image or graphic
Preferred Meaning: The carefully constructed meaning the media position us to accept
Mise-En-Scene: What is in the frame
Leading / Kerning: The space between text lines / letters
Serif and Sans Serif Fonts: Sans, meaning without, is the opposite of serif fonts which have little flicks on the end of letters
Cross Heads: Small sub-headings used to split up a large block of text.

Graphical Analysis - Tramlines Poster and Pulp Cover

Task 1: KTA 1 Industry Write Up

KTA 1: Industry Professional Study

Nick Bax: Founder of Human Studios

Established in 2007, Humanstudio is a creative graphic design company with global credentials and substantial collective experience.
Human have completed commercial design projects for many organisations including MTV, Swatch, Kilgour, Roewe, The University of Sheffield and Channel 4.
Work by Human has been exhibited across the globe and featured in various publications and blogs around the world including Eye Magazine, Design Week and The Guardian.

Founder Nick Bax, who began the company around 25 years ago is a visiting lecturer in design & visual communication and a Fellow of the Royal Society for the Arts.

Nigel Stafford - Clear Channel Advertising UK Nigel Stafford is a graphic designer and a free lance photographer. He is a graphic designer and photographer for Clear Channel advertising. He produces music for his own company under the name Gadgetboy Studios. He also DJ's at the corporation as well as freelancing. Companies must give a clear description of the design they want for the designer to adhere to it.